Brian Lichtlin currently serves as the Chief Executive Officer of PRO Certified Healthcare, Inc and brings more than 20 years of experience in healthcare technology, developing and marketing cloud-based technologies for value-based care organizations. Brian was Chief Technology Officer of Synzi, LLC, a virtual care platform company serving the home health and transitional care markets helping providers and health systems prevent patient readmission. Brian was Chief Executive Officer of Advalent, Inc, a payer administrative platform company focused on payers transitioning from fee-for-service to fee-for-value, with emphasis on risk and quality programs. Prior to Advalent, Brian was Chief Technology Officer of MDLIVE, Inc, one of the largest telemedicine companies serving more than 32 million lives across payers, self-insured employers and health systems. Brian started his career in healthcare by founding MedAppz, an electronic health record and practice management software company that was acquired by Sage Healthcare (now Greenway Health) in 2011.